Just like the story of Frankenstein's Monster himself, Hocus Pocus has played the mad scientist role to turn your average silk cabby into a fun & functional 3D miracle!

The Multiplying Coin Tray is a classic magic prop that Louie has now made into a real world tray!

From the creative mind of Chance Wolf comes The WORMINATOR!!!

From the creative mind of Chance Wolf comes The WORMINATOR!!!

Babu... It's a... 'borrowed ring is vanished and appears in a leather pouch, in a pouch, inside another pouch' effect by Ari Phillips

David Ben reframes one of magic's most influential texts in a way that makes it easier than ever for modern magicians to embrace the invaluable concepts it holds.

EasyTones takes a regular color swatch from a paint store and supercharges it with crazy, brand new secrets and principles!

Our intelligent remote Atom 2 is ready. It has 12 silent buttons, a vibration motor, an RGB LED, and an accelerometer.

A revolutionary piece of magic technology that allows you to easily perform CGI-quality magic in real life!

A smartwatch with a sleek design and natural aesthetics. Our ultimate prediction watch now doubles as a discreet peeking device.

A smartwatch with a sleek design and natural aesthetics. Our ultimate prediction watch now doubles as a discreet peeking device.

A smartwatch with a sleek design and natural aesthetics. Our ultimate prediction watch now doubles as a discreet peeking device.

A smartwatch with a sleek design and natural aesthetics. Our ultimate prediction watch now doubles as a discreet peeking device.

Wolf's magic presents a fun yet SCARY routine just in time for HALLOWEEN...or anytime you want to give someone a good fright!

Direct from the repertoire of seasoned performer and comedy magician Louie Foxx comes this visually hilarious and unconventional escape! Watch the video!

We're very excited to announce this surprise new release from our good friend in Germany.

Ridiculously easy, foolproof mind-reading that anyone can do.

Choice of top professionals, these hand-carved, hand-painted sponge rabbits are the finest available to the trade!

A great way to introduce yourself as the magician at a restaurant table, at a wedding, or an item to wear and carry around in your breast pocket every day. Every magician needs a rabbit!

Personal Magic, The Secret Books of Eric Lewis collection. Grab them now before they're gone!